Hugo
Giffard

Wall position

An innovative experience made on purpose for Web2day’s visitors

Wall position mockup

Got it ?
xxx

i'm designer

An innovative experience made on purpose for Web2day’s visitors

We were asked by La Cantine of Nantes to create an innovative experience for their digital festival web2day which would solve an issue for their customers / visitors. By the way, we were some of them so it was quite personal.

Web2day is the numeric festival for professionals and new technology enthusiasts seeking inspiration, knowledge, and networking activities.

It’s a great opportunity to build connexions with others pros cause they are relevant for our activity. But we need to get in touch with them, engage the talk, have something to say and above all not to be too much shy. Here is our issue.

birds

A tweets race

Gaming had always brought people together, it provides pleasure and by the way it gives a subject to engage a talk. Moreover, pros at web2day are used to tweet many kind of messages for any reasons, it’s a common usage so we used both to solve the issue.

To take part of the race all we had to do was to tweet #web2day and you got a random bird. Then, any others tweets with this hashtag would increase the position by 50px of your bird into the wall. If you get retweeted that mean your tweet is important or at least good so you got extra points and progress faster. +250 for the first retweet and +100 for every additional retweet.

E.T.supermandeath starcatpacman

An infinite wall

the background was designed to be repeated indefinitely and it’s composed with a ton of gaming, internet and even cinema references.

game mockup

Not just a race, it’s a game!

Players can interact with others and either help you or make you fall. With just one swipe they can choose your destiny like bring you next you them wherever they are, make you fall or give you the lead. Your rank is never safe! Every action is not instantly reusable and others can be done only once, so choose wisely.

  • chrome

    #chrome

    Protect the player of the next attack.@user is using #chrome and is ignoring bug during #web2day

  • zelda

    #zelda

    Bring the player to youI used #zelda boomerang to bring @user next to me at #web2day

  • chuck norris

    #chuckNorris

    Push the player to the first place.@user called #ChuckNorris to take the lead at #web2day

  • 9gag

    #9gag

    Create a gag on the next 9 tweets.@user is being stuck on #9gag during #web2day

  • ie

    #IE

    Create a bug on the next tweet.@user used #IE at #web2day and it didn’t work for him

  • opera

    #opera

    Knocks out his bird and make it falls.@user confused #Opera with opera and it broke his ears during #web2day

A social game

Everybody like to play, it’s an easy way to get people closer and it was a success. There were 1700 players that took part to the game for about 4800 messages, a lot of interactions/contact were made because of it, maybe an opportunity to change the way we work?

social mockup